Vancouver company lone tech business to win at BCAMA Marketing Excellence Awards

BCAMA Marketing Excellence Award Optigo Networks
Optigo Networks recognized for content campaigns in the smart building industry

February 14, 2019, Vancouver, BC – Optigo Networks took home the award for Marketing Excellence in the “Marketing on a Shoestring” category, at the annual BC American Marketing Association (BCAMA) Awards on February 8th. The only tech company nominated in a crowd of marketing agencies, B2C companies, and non-profit organizations, Optigo was a glowing representative for the Vancouver tech community.

“We are honoured to have been recognized amongst such powerhouse marketing agencies and departments,” said Monica McMahen, Optigo’s Director of Marketing. “It was surreal being the only tech company among major agencies and consumer marketing corporations at the gala. This is not an arena where tech companies are often recognized, and it made the award extra special.”

The BCAMA’s “Marketing on a Shoestring” category is a prestigious award for powerful marketing campaigns that work within a budget of $25,000. It recognizes creative solutions that maximize returns without maxing out budgets. Past winners have included COBS Bread (2016) and the Vancouver Convention Centre and Tourism Vancouver (2017). Optigo was a finalist alongside Cossette. This is the first time that a tech company has won the award.

This award was a recognition of Optigo’s work uniting and empowering universities across North America. Through their Software as a Service (SaaS) product, Visual BACnet, Optigo works with many university and corporate campuses. Over the years, Optigo realized that different universities deal with similar problems, but do not work together to share solutions. From 2017–18, Optigo created a wealth of content to connect, educate, and inspire facility managers at post-secondary institutions, and even hosted an event at Princeton University. These efforts brought disparate groups together and furthered Optigo’s vision, without exhausting the marketing budget.

This recognition from marketing peers comes on the heels of Optigo Networks receiving the Rising Star Award from BACnet International on January 14, 2019. The award was industry recognition of Optigo’s role in educating and inspiring the smart building community through whitepapers, webinars, and other content.

These two awards honour Optigo’s efforts to empower and educate the building automation industry, tech communities, and world at large about smart building technology.

Learn more about Optigo’s Rising Star Award and Marketing Excellence Award.


Contact

Natalie Serafini

Marketing Strategist

Optigo Networks

natalie@optigo.net

1-888-629-6559

About Optigo Networks

Optigo Networks simplifies the complex for people who own, manage, and work in smart buildings. Our edge-to-cloud platforms are focused on meaningful analytics and centralized management. With award-winning hardware and software solutions, we’re the first to address the growing complexity of securely connecting the thousands of little machines that make up our buildings. We ensure healthy networks in a rising number of commercial buildings around the world, from stadiums to shopping malls, high-rises, data centres, university campuses, and more. Our solutions are continuously evolving to meet the needs of smart buildings worldwide, with healthy networks, simplicity, and people in mind.

www.optigo.net

@optigonetworks

Recent Blog Posts

At Optigo, we love learning about industry trends: artificial Intelligence and machine learning, data tagging, the push towards personalization in our buildings… 

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It is a truth universally acknowledged, that an MS/TP network rife with problems probably has bad wiring. 

In building automation, there’s a growing — and very apparent — need for Project Haystack and tagging. 

BACnet gets compared to a lot of other protocols on the market, including LonWorks, Modbus, and KNX. In this article, we break down the advantages and disadvantages of each protocol.

Recent Projects

Data center expansion with OTI and Optigo Connect

DATA CENTER EXPANSION

Stack Infrastructure is a portfolio of hyperscale computing data centers. OTI completed work on Phases I and II, and returned for the Phase III build-out of a 4-megawatt data hall and brand new central plant. The Optigo Connect network put in place in Phases I and II was expanded on this project. The team achieved quick roll-out of a large, multi-service redundant network using the Optigo OneView management interface. Going forward, the facility management team can use OneView to remotely monitor equipment, manage power usage, and meet up-time goals.

Optigo Connect MR Soluciones The Landmark

THE LANDMARK

The Landmark is a sophisticated mixed-use high-rise in Mexico. The owners wanted to integrate all OT systems in the skyscraper, while maintaining separate networks for each application. The Landmark is the fourth joint project between Optigo Networks and MR Soluciones. Together, these companies provide robust services to meet any challenge.

Australian Bureau of Statistics at 45 Benjamin Way with Delta Building Automation

45 BENJAMIN WAY

Delta Building Automation (Australia) had a big job renovating the Headquarters for the Australian Bureau of Statistics (ABS) at 45 Benjamin Way. The building owner wanted to improve the building’s energy use and increase their National Australian Built Environment Rating System (NABERS) score to more than 4.5 stars, out of a possible total of six. Securing the network both internally and externally was a big priority, as well.

Penn State University Optigo Networks Visual BACnet

PENN STATE UNIVERSITY

When Tom Walker looked at Penn State University’s Navy Yard network, he saw huge issues. The system was busy and loud, to the point where the overrun network was bringing down the entire building. Because this was happening on the MS/TP network, pinpointing the problem would mean boots on the ground to segment and test the chain, piece by piece.

Penn State University Optigo Networks Visual BACnet

PENN STATE UNIVERSITY

When Tom Walker first started working at Penn State University four years ago, there were a lot of network issues. Buildings were dropping offline. Broadcast traffic was pushing 90,000 packets per hour. Walker was on the phone almost every single night because devices were down or had to be reset.

 

Torre Manacar Mexico City Optigo Connect

TORRE MANACAR

When MR Soluciones began work on Torre Manacar, they knew they needed a flexible and scalable network infrastructure to support a wide array of integrated systems. Optigo Networks was a natural fit for the massive project, designing a robust network at a competitive cost.

short

SHORT PUMP TOWN CENTER

Short Pump Town Center, an upscale retail center, underwent a complete renovation in 2014. The flexibility of Optigo Networks’ solution meant the retail center’s unknown final design was not a barrier to placing IP surveillance equipment in the field.

BOULEVARD MALL

BOULEVARD MALL

Optigo Networks connected New York-based Boulevard Mall’s security surveillance devices in December 2015, using a Passive Daisy Chain topology.

Visual BACnet tech support team

TECH SUPPORT TEAM

One tech support team at a manufacturer purchased an account with Visual BACnet in April 2017, for technical problems around the world.

Aster Conservatory Green Optigo Connect

ASTER CONSERVATORY GREEN

The Aster Conservatory Green is a community comprising 352 residences across 24 low-rise buildings. The buildings use advanced surveillance and access control technology, including 40 HD video cameras and 60 FOB-access-tele-entry points for access control.