We all know customer loyalty is important, and the numbers back it up. Returning customers on average spend more on companies they’re loyal to, according to Accenture. Finding and securing new customers is 5 to 25 times more expensive than retaining new ones. If you aren’t building long-term customer relations with solid service contracts, you’re missing out on huge profits.
A strong service agreement is key to creating these lasting relationships. But in a competitive market, you need to stand out. If you’re offering the same services as every other vendor, integrator, or contractor, why should clients choose you?
OptigoVN becomes that way to stand apart from the crowd. With OptigoVN monitoring and diagnosing issues for your clients IT networks, you open up your services to so much more than the basic break/fix model that drives most vendors.
We’ve gone into the basics of service contracts: what should be in a service contract, tips for selling service contracts, and the top reasons every building owner should have a service contract. Now, let’s look at three ways OptigoVN can add value to every service contract you sell.
1. Network Health Monitoring (and More!)
One of the most fundamental ways in which a robust network monitoring and troubleshooting platform like OptigoVN can help you add “more service” to your service agreements, is shift away from break/fix—the service concept of waiting around for a client to report something broken so you can fix it — to a more frequent cycle of regular check-ups on the overall health and performance of a network.
And when you do discover issues, you can track them down and resolve them for good.
What we’re talking about here is preventative maintenance and root cause analysis—two fundamental approaches to regular services that:
- Reduce churn by fostering more regular communications and building trust.
- Increase ROI with more frequent, value-added touchpoints from reoccurring service.
- Clearly demonstrate the tangible results of your work.
And by introducing continuous monitoring as an additional service, you can up your value to your clients even more. By using the Optigo Networks Hardware Capture Tool for all BACnet MS/TP packet capture activities, or our free Optigo Networks Software Capture Tool for BACnet IP or BACnet Ethernet captures, all your network packet captures take place in real-time. That data is automatically uploaded and available to you within OptigoVN for diagnosis and investigation whenever and wherever you need it.
If your clients manage large, complex networks, monitoring for unexpected changes is a must. OptigoVN alerts you whenever the network health results deviate outside expected benchmarks. If anything changes on the network, you’ll get an alarm straight to your email. You can immediately follow up with your client, drill down to pinpoint problems, and get the network healthy again in no time.
This level of proactive support isn’t just convenient; it’s what keeps clients coming back year after year.
2. Hardware Sales and Support
For many systems integrators, service is just one part of the equation. Selling and supporting hardware is another significant revenue stream. By owning more of the lifecycle of your clients’ OT networks, you not only increase profitability but also provide better outcomes for your clients.
There is where OptigoVN can again bring more potential value to a service agreement. With OptigoVN, you gain device level visibility of the whole OT network. That’s a serious edge over another vendor who may not have that level of visibility into a client’s network, nor the ability to provide in-depth support and ongoing service after deployment.
We’ve looked into detail on how OptigoVN can help you sell more hardware here, but let’s focus on some of the key points:
- Offering hardware alongside service agreements creates opportunities for higher profitability through bundled solutions.
- Ensuring updated, compatible devices improves overall system performance and reliability.
- Selling the hardware also strengthens relationships with customers by demonstrating that the SI is invested in providing cutting-edge, long-term solutions. This leads to repeat business, as customers are more likely to trust and rely on an integrator who proactively addresses system needs and improvements.
- In the fast-evolving technology landscape, upgrading hardware also future-proofs customer systems, making them more adaptable to new standards or expansions, which is beneficial for both the customer and the integrator.
3. Friends with Benefits
OptigoVN offers a lot of services that can translate to extra line items on a service agreement. OptigoVN makes it easy to add extra value to your service agreements. These small but impactful add-ons can set you apart from competitors while deepening your relationships with clients.
Regular Reporting
We all have customers who aren’t sure what we’re doing and are always trying to reduce their service contracts. OptigoVN reports lets you show your customer exactly what’s happening in their network. Provide reports on a quarterly or monthly basis, to show that the network’s constantly improving, and prove your days on site are effective. Highlighting network changes will show the importance of a service contract and ensure you win the business over your competitor.
Don’t lose service contracts because the customer has no insight into networking!
Priority Service
If you have a service contract, that site becomes a priority when the systems integrator has an influx of service requests: those requests that are attached to contracts will inevitably rise to the top. Add in the growth of remote connections, where service contractors can view your network’s condition remotely to pinpoint issues, and you could get immediate help with problems where you might otherwise have to wait days or weeks.
Curtailing Crises
A service contract is an investment against potential disasters. Vendors have a vested interest in making sure that your network is up and running as it should be. The right service contract will mitigate future problems, save you money, and get you better and faster service. Take preventative action, and look at your options.
It’s also a strong starting point to developing solid emergency management plans. There are a lot of opportunities for a collaborative crisis response, from paper plans to ongoing training and drilling. When internal teams and external vendors work together effectively, they can streamline crisis management, reduce downtime, and mitigate costs.
With OptigoVN, you can transform your service contracts into powerful tools for building stronger client relationships, boosting profitability, and standing out from the competition. From proactive network monitoring and detailed reporting to hardware sales and crisis mitigation, OptigoVN offers the features you need to deliver exceptional value to your clients while growing your business.
Ready to take your service offerings to the next level? Sign up for a free trial of OptigoVN today or contact us to schedule a personalized demo and see how our platform can empower your team
Check out our tips and tricks for selling service contracts.

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FAQ: Integrating Visual BACnet Into Service Contracts
Q: What is Visual BACnet, and why is it valuable for service contracts?
A: Visual BACnet is a diagnostic tool for BACnet networks, helping monitor and troubleshoot issues. Including it in your service contracts can enhance network reliability, improve efficiency, and add tangible value for your clients.
Q: What are the primary ways Visual BACnet can be incorporated into service contracts?
A: Visual BACnet can be integrated by:
- Providing continuous network monitoring to identify and resolve issues proactively.
- Including routine diagnostics and health checks as part of maintenance services.
- Offering it as an add-on or premium feature to differentiate your service offerings.
Q: How does using Visual BACnet improve client satisfaction?
A: By proactively addressing network issues and maintaining optimal performance, clients experience fewer disruptions and higher confidence in their systems.
Q: Are there specific tools or features that make Visual BACnet suitable for service providers?
A: Yes, its network analytics, remote troubleshooting capabilities, and customizable reporting make it ideal for ongoing support and maintenance contracts.
Q: Can Visual BACnet help reduce operational costs for service providers?
A: Absolutely. By enabling remote diagnostics and reducing on-site visits, Visual BACnet minimizes travel costs and time spent resolving issues.
Q: How does Visual BACnet align with long-term client goals?
A: It supports the long-term health of BACnet systems by ensuring they operate efficiently and securely, aligning with sustainability and smart building initiatives.
Q: What industries benefit most from adding Visual BACnet to service contracts?
A: Industries with complex BACnet networks, like smart buildings, campuses, and healthcare facilities, gain the most value.